Supercheap Autos driving a winning team. In a struggling retail market thanks to rising interest rates and hiked petrol
prices, the international automotive retailer has remained resilient where
the competition has floundered. Over 250 Supercheap Auto stores operate
in Australia and New Zealand and more stores are in the pipeline for the
2008/2009 financial year. The Super Cheap Auto Group (“SCA Group”),
which also incorporates Boating, Camping, Fishing (BCF) and Goldcross
Bicycles is now the seventh largest Australian retailing company by
market capitalisation. SCA Group’s Managing Director Peter Birtles spoke
with us about the company’s rise and what he’s been up to since he took
on the top job.
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